Meet NASSCO’s New Executive Director: Sheila Joy

A new era has begun at NASSCO. Sheila Joy took hold of the reins as executive director at NASSCO on April 2, succeeding Ted DeBoda, who resigned earlier this year. We let her settle in a bit before asking her to introduce herself to our readers, revealing her goals and priorities for the association as NASSCO moves forward with its new leader.

Please describe your background — education and professional background, most recent duties, etc.

I received my Bachelor of Science Degree in Business Administration in the early 1980s from California State University. After graduation I began my career in marketing in the Los Angeles office of an international advertising agency, Kresser Craig/Dai-Ichi Kikaku. In my role as account supervisor I was responsible for the advertising accounts of Pioneer Sound Systems, ARCO Gasoline and Forest Lawn Mortuaries, a major travel destination since many Hollywood stars, including Humphrey Bogart, Michael Jackson and so many others are buried there.

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